With an expected market growth of 388% from 36B in 2023 to 175B in 2028, the Virtual card market is going to explodeπ£π₯π₯.
This will make the market size in value move up from $350B in 2023 to $1.3T in 2031 as per market reports from Juniper Research & Straits Research.
π 65%+ of volume is expected from #APAC (Most of this is expected from the Far East, China & India), and itβs time to understand the benefits & challenges of this segment. Value-wise, the largest market is North America.
π The disparity in volume vs value can be attributed to a spurt in B2C low-value transactions like those on UPIonCC in India.
π 71% of total transactions by value are B2B while in volume terms itβs just ~3M transactions as B2B virtual cards.
π Virtual cards provide additional benefits like single-use cards, enhanced security, convenience, and Instant deployment over physical cards.
π As per Juniper Research, the Top 5 Virtual card potential usage are in the following sectors: Fleet Services, Healthcare, Government, Marketing, and education.
π Top virtual card provider for B2C single /multiple use cards are Revolut, Capitalone & Privacy. Citibank also has a 100% virtual card portfolio for its clients. In the B2B segment, companies like #Wallester, #Intergiro, #Airbase, and #Pleo are a few of the bigger names.
Market wise:
#Europe:
Top BNPL players like Klarna, Stripe, and Revolut have launched their virtual cards. Current market leaders include #WEX, #Skrill, #Mastercard & #Stripe among others. The market is expected to grow at a CAGR of 5% in value terms and 20% in volume terms in the next 5 years.
USA Markets:
Companies like#Payhawk,#Wise,#Privacy, Amex, #Payoneer and hashtag#Walmart cards are few of the famous virtual cards in the USA market.
India Markets
Many Fintechs and banks are offering virtual cards in India like HDFC Netsafe card & SIB Onecard. Various banks have also gone ahead and launched Rupay-based virtual cards to cash on the UPI payments.
LATAM Markets:
Companies like Aplazo have launched virtual BNPL cards for their customers in Latin America. The B2C virtual market is still in the nascent stage there.
Future trends:
πΆ #Applepay & #Samsungpay have launched their innovative virutal cards by either linking their accounts to a bank or based on extended credit.
πΆ Virtual cards will become a great way for cross-border transactions based on A2A payments.
πΆ Personalization and wallet integration will lead to enhanced convenience for customers
πΆ Crypto integration can be another future way for Virtual cards.
Views are personal. Insights based on various open access reports.
This article was first published as a post on LinkedIn by Author